How to Create 1:1 Coaching Packages

A well-structured 1:1 package is the foundation of a profitable coaching business. It gives clients a clear reason to buy, gives you a predictable way to grow, and sets the boundaries that keep your work sustainable.

That structure comes from four decisions: a specific outcome, a set timeframe, a defined process, and a clear list of what's included. Here's how I build a 1:1 package so it's easy to sell, easy to deliver, and priced with confidence.

Start With the Transformation

Before you set a price, define what your client gets. Where are they before they work with you, and where will you take them?

"I help people land a new job" is vague. "I help you land a new role within 90 days" tells the client the outcome and the timeline. Your outcome could also be clarity they didn't have before, a step-by-step process they can run on their own, or a structured meal plan for weight loss. Whatever it is, state it specifically.

Choose Your Coaching Container

The container is how long clients work with you to get the result. I've run six-week, eight-week, 90-day, six-month, and 12-month programs. The right length depends on the transformation, how long it realistically takes, and what your client needs. Work backward from the result to decide.

Map Your Framework

Decide what happens and in what order. If you're running an eight-week intensive, what do you cover each week? What are the steps that take a client from A to B?

Many coaches skip this, and it's why they struggle with sales and inconsistent revenue. I've been doing this for over 10 years, and I list my step-by-step framework on my website and sales page and walk through it on sales calls. A defined framework makes your offer easier to sell and gives clients a roadmap. They can see what's ahead, which helps them trust you.

Decide What Delivery Includes

Spell out exactly what's in the package. In mine, clients get weekly or twice-monthly calls, plus Slack and email support. Calls run 40 minutes to an hour on Zoom or Google Meet.

Support between calls is where accountability happens. I can send extra resources during the week, answer questions, and check whether clients did what they committed to. Some coaches meet only twice a month over six months, and that works too. I prefer weekly support because my coaching is priced at a premium, and the level of support should match the price. Design your delivery around what your clients need and what you can sustain.

Be Careful With Strategy Sessions

I've done strategy sessions at a range of price points. The goal is to learn what a potential client needs, help them within the session, and see whether you're a good fit for a longer engagement. It works for both sides, and it's a quick way to get paid for a small piece of your time.

What I don't recommend is letting people book a one-hour session here and there as their main way of working with you. It doesn't serve you long term, and in my experience it doesn't serve them either. Clients get better results when they commit to a set time frame with clear outcomes. An eight-week intensive with a fixed number of calls, all used within those eight weeks, is a better structure than open-ended booking.

Build Around Consistent Revenue

Once your package is defined, the math gets easy. Take your package price and your annual revenue goal, and you know how many clients you need each year. That number shapes your marketing and sales targets.

You may love the work, and I do too. But you're running a business, and your time has value. Clearly defined time frames and a clear list of what's in each package are how you set boundaries. They protect your time for family, for rest, and for growth.

If you want to know how to price your coaching packages, read my next blog article on pricing.